June 18, 2019
The 12th Mubadala World Tennis Championship is swapping ‘new balls please’ for ‘new dates please’. Tournament owner Flash Entertainment has announced the Arabian Gulf’s leading professional tennis experience will return to Abu Dhabi’s International Tennis Centre at Zayed Sports City from 19-21 December 2019 – one week earlier than its traditional spot on the calendar.
The tournament’s new dates are expected to increase the number of tennis fans, families and friends from the UAE and beyond swinging into the festive season by catching eight of the world’s leading tennis players – six male and two female – live in the UAE capital.
The strategic date switch is also designed to increase international attendance at the event, as pre-Christmas tourists combine world-class tennis action with Abu Dhabi’s distinct blend of hospitality, culture, tolerance and outstanding event organisation.
“The Mubadala World Tennis Championship has always been a huge hit with people from across the globe, offering intimate and unrivalled access to the world’s best players in a special, festival atmosphere. We are constantly looking to evolve the event and the new dates will enhance the senses of visitors and further cement Abu Dhabi’s reputation as the perfect winter holiday destination,” said John Lickrish, CEO, Flash Entertainment.
“The 12th Mubadala World Tennis Championship is picture perfect for spectators, with top-class on-court action, our popular Kids’ Day, player activities and a diverse bill of entertainment options off-court. The new dates have enabled us to enhance the spectator experience and the Tennis Village will be packed with fun festive activities for all. We look forward to welcoming everyone over the three days.”
Rashed Alharmoodi, Head of External Corporate Relations for Mubadala, the title sponsor of the tournament, commented: “Our long-standing support of this tournament is focused on the benefits it offers the community.
Bringing world-class sports stars to the nation’s capital provides a great spectacle for sports fans while presenting role models for young people.
It’s an opportunity for us to work with our partners to promote healthy living and an active lifestyle through tennis. Zayed Sports City is a fantastic, world-class venue for this event and we’re pleased with the role the Championship plays in promoting Abu Dhabi internationally.”
In addition to nine top-class matches across the three days, spectators can enjoy tennis clinics, autograph and question-and-answer sessions with the players and get involved in interactive competitions. Tournament hospitality offers unmissable food and beverage, while the grand slam range of F&B in the Tennis Village caters to all tastes.